Customer Service. Oxymoron? The thing that is not? The trigger for a snigger?
Whenever I have
to deal with customer service, I can’t help thinking of an episode from Grapes
of Wrath. I have had a few times to
call customer service lately.
In the novel, as
the “Okies” travelled the road from Oklahoma to California, they found it
necessary to stop, for groceries, to camp, and for gas. Many of the gas stations had signs
advertising themselves as “Service Stations.”
As their journey began, whenever they bought gas, they could use the
restroom, fill the radiator with water and the tires with air as part of the
service. In many cases, the service
attendant would take care of the water and tires.
When the family
ran into a station that charged for air and water, one of the Okies was
prompted to tell the attendant a story about a neighbor back “home”
in Oklahoma.
Many of the families had a few head of cattle
along with other livestock such as pigs and chickens. Owning a bull for three or four cows was unnecessary
and beyond the reach of many of the families.
It was the custom for those with
small herds to call on neighbors with larger herds who also were able to afford
a bull whenever it was time to have a cow bred.
In the story
the traveler told the service station attendant, a young neighbor, Willie, took
a heifer over to the neighbors to be “serviced.” When he and the heifer arrived, the only one
home was the bull owner’s teenage daughter.
Willie and the bull owner’s daughter turned the heifer into the pen with
the bull.
The young gal and
Willie perched themselves on the top rail of the fence to watch while the bull
and heifer accomplished their business. Willie
tried to keep up his end of the conversation, but as the action picked up in
the corral, Willie got fidgety.
Finally, unable
to restrain himself much longer, he turned to the neighbor gal and said, “Boy,
I sure wish I was doing that,” nodding his head toward the bovine couple.
The young gal
replied, “Well, why don ’cha, Willie?
It’s your heifer.”
The traveler went
on to explain the point of his story to the service station attendant. “Whenever I see that sign ‘Service Station,’
I always wonder who’s getting screwed.”
I suppose if you
follow that trail far enough, you will have to reflect on the concept of “self-service”.
Or maybe a close relative
of customer service, “customer support.”
In my youth, I remember seeing ads for supports, sometimes called
trusses, purported to aid in dealing with a hernia. And of course, there’s always support hose, an
absolute delight wear.
In our
politically correct times, folks are always searching for a nice label for
things that are not so nice. I think of
the word “retarded.”
In our former
community, we had a lot of support for “retarded” citizens. We had a school called “Trainable Mental
Retarded.” That got shortened to TMR and
was eventually renamed for a local family that did so much to bring that institution
into existence. That school went down
the drain when the state mandated “inclusion”, which meant all students had to
be in the same classroom. To do
otherwise was a form of segregation.
We also had a “sheltered workshop” for
retarded adults. We had an organization
called “Association of Retarded Citizens.”
We still have ARC stores. Not yet
politically incorrect?
My old neighbor,
now gone for 50 years, muttered behind his hand, when mention was made of
retarded citizens housed in our neighborhood in group homes, “We used to call
them idiots.”
I thought at the
time he was being nasty. On further
reflection, I begin to think he was probably accurate if politically incorrect,
a term not yet in use in those days.
Maybe “idiot” was at one time a nice term and not the insult we now consider
it.
I see that
following this thread will lead me down a rabbit’s hole. Along comes the person that says we mustn’t
label people. That will lead us to the war over pronouns. After all, personal pronouns
label us by sex. Man and woman do the
same, as do boy and girl.
Therefore, I
shall quit while I am behind. A euphemism by any other name should smell as sweet. (With apologies to Juliet and her pondering on what's in a name.)
I only hope that
reading all this has been of some service to you.